Mandy Singh

Curious by nature. Strategic by experience.

Digital marketer with 10 years of experience across advertising, strategy, web, content and brand. I turn ideas into digital experiences and campaigns built around real business goals.

From scrolling to sales.

For Earthwise Canada, an Ontario-based insulation company, the goal was to turn homeowner interest into genuine business opportunities. Through Facebook and Instagram advertising, the campaigns connected prospective customers with insulation services and generated enquiries that translated into real sales.

Sales revenue generated / 2024–2025

$406,261

Reported revenue from Meta-sourced customers, tracked through internal sales records.

1,255

Leads generated

$26.14

Approximate blended cost per lead

445K+

Combined reported campaign reach

188

Reported jobs in 2024–2025

Revenue and job totals are based on Earthwise Canada's internal Excel sales reporting. Advertising metrics are based on Meta Ads Manager. Combined reach is the sum of campaign-level reach and does not necessarily represent unique people. CPL is approximate due to rounded source figures.

Beyond the ad dashboard

Real enquiries. Real business results.

Generating leads was only one part of the picture. Internal sales reporting provided visibility into the revenue and jobs associated with customers acquired through Meta advertising.

Earthwise Canada Excel sales performance dashboard for 2024 and 2025

Source: Internal Excel sales reporting

January 2024 – December 2025

The creative approach

Making home insulation worth paying attention to.

Home insulation isn't always top of mind. The creative focused on practical benefits that homeowners could relate to, including indoor comfort and energy efficiency.

Benefit-led messaging

Highlighting everyday homeowner concerns and the value of improved insulation.

Short-form video creative

Showing real installation footage to make the service more tangible and engaging.

Clear calls to action

Encouraging homeowners to request a free estimate.

Results-focused reporting

Evaluating lead generation alongside internally tracked sales performance.

Earthwise Canada short-form advertising creative featuring insulation installation

Short-form Meta advertising creative featuring installation footage, homeowner benefits and a free estimate call to action.

Campaign reporting

The performance behind the leads.

A closer look at Meta Ads Manager reporting, including lead volume, cost per lead and campaign reach.

Meta Ads Manager screenshot showing 651 leads, $28.91 cost per lead and 246,593 reach

Lead generation results

651 leads generated at $28.91 per lead, with a reported reach of 246,593.

Meta Ads Manager screenshot showing 604 leads, $23.15 cost per lead and 198,768 reach

Lead generation results

604 leads generated at $23.15 per lead, with a reported reach of 198,768.

More than a lead generation campaign.

Across 2024 and 2025, Meta advertising generated 1,255 enquiries, while internal sales reporting recorded $406,261 in revenue from Meta-sourced customers. The work demonstrates how thoughtful creative, clear messaging and performance measurement can connect digital advertising with meaningful business outcomes.

Web Design & UX

Websites built around the business.

Different businesses, different challenges. A selection of websites where I brought together design, content and user experience to make the digital journey clearer and more engaging.

01 / 04

Earthwise Canada

Home Services · Toronto

Making a technical home service easier to understand and enquire about.

Insulation isn't always something homeowners know how to evaluate. I approached the website around clarity and trust, organising the services into straightforward pathways and using accessible copy to explain what each service involves.

The design prioritised service discovery, reassurance and clear opportunities to request an estimate, connecting the website experience to the business's lead generation goals.

My work: Web design, UX, content and WordPress / Elementor

02 / 04

King Tide House

Luxury Accommodation · Norfolk Island

A quieter, more refined digital experience for a premium clifftop property.

The property's setting was its strongest visual asset, so the design needed to let the imagery take the lead. I used restrained typography, generous spacing and a consistent visual hierarchy to give the website a more considered, premium feel.

The design direction put the accommodation and its surroundings at the centre, while keeping essential property information easy to explore.

My work: Web design and content

Created with Pacific Island Marketing

03 / 04

Cascade Garden Apartments

Accommodation · Norfolk Island

Helping travellers move from discovering a property to planning a stay.

Accommodation websites need to inspire visitors while answering practical questions. I focused on balancing destination imagery with useful property information, making it easier to understand the accommodation and what a stay could look like.

The refreshed structure placed greater emphasis on content hierarchy and navigation, creating a clearer journey from browsing to booking consideration.

My work: Web design, UX and content

Created with Pacific Island Marketing

04 / 04

Norfolk Island Travel Co.

Destination Tourism · Norfolk Island

Turning a travel website into a more engaging destination experience.

The challenge was to do more than present holiday information. I wanted the website to communicate what makes Norfolk Island distinctive, using destination-led imagery, storytelling and more intuitive content pathways.

I worked on the homepage experience, content structure and interactive design elements to connect inspiration with practical holiday planning. The aim was to help visitors explore the island and discover a travel experience that suited them.

My work: Web design, UX, content and HTML / CSS

Created with Pacific Island Marketing

Curious by nature. Strategic by experience.

Hi, I'm Mandy.

Top projects.

From the ad
to the sale.

Turning leads into measurable revenue.

Other brands I've worked with.