Curious by nature. Strategic by experience.

Digital marketer with 10 years of experience across advertising, strategy, web, content and brand. I turn ideas into digital experiences and campaigns built around real business goals.

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A little about me

Hi, I'm Mandy.

Creativity has followed me pretty much everywhere.

I've always been drawn to creative work. From painting and travel writing to building websites and digital campaigns, curiosity has shaped much of what I do.

Over the past decade, I've worked across marketing, design, content and communications for brands in different industries and markets. I enjoy the balance between creativity and strategy, finding ways to make ideas both meaningful and effective.

01 / Location Toronto, Canada
02 / Experience 10 years in digital marketing
03 / Education
Management & Law Bachelor's Degree | London School of Economics Creative Media HND
04 / Certifications
Google Ads Google Certification Digital Marketing HubSpot Academy Certification
Portfolio highlights

Top projects.

A closer look at some of the projects that best represent my work, approach and results.

Other brands I've worked with.

Paid advertising experience across multiple fitness brands, locations, audiences and campaign objectives.

02 · Earthwise Canada

The strategy
behind the leads.

A performance marketing case study looking at how targeted Facebook and Instagram campaigns generated homeowner enquiries for Earthwise Canada's insulation services. Leads from these campaigns were linked to $406,261 in tracked sales.

Earthwise Canada · Meta Advertising · 2024–2025

Reaching homeowners.
Generating enquiries.

Facebook and Instagram campaigns focused on attracting homeowners interested in insulation services and free estimates.

$406,261 Sales from customers generated through Meta leads
12.39× Meta ROAS
1,255 Meta leads
$26.14 Lead campaign CPL
My role

I managed Meta campaign strategy, audience targeting, ad copy, creative development and ongoing optimisation. My focus was on generating homeowner enquiries for the sales team to follow up and convert into booked jobs.

Earthwise Canada Meta advertising creative

Real installation footage and benefit-led messaging helped connect homeowners with free insulation estimates.

The results behind the work.

Internal sales tracking and Meta Ads Manager results supporting the campaign performance figures.

Tracked sales from Meta-generated leads · $406,261 Internal sales records · 2024–2025

Inside Meta Ads Manager.

651 leads $28.91 per lead
604 leads $23.15 per lead
Web Design & UX

Websites built around the business.

Different businesses, different challenges. A selection of websites where I brought together design, content and user experience to make the digital journey clearer and more engaging.

01 / 04

Earthwise Canada

Home Services · Toronto

Making a technical home service easier to understand and enquire about.

Insulation isn't always something homeowners know how to evaluate. I approached the website around clarity and trust, organising the services into straightforward pathways and using accessible copy to explain what each service involves.

The design prioritised service discovery, reassurance and clear opportunities to request an estimate, connecting the website experience to the business's lead generation goals.

My work: Web design, UX, content and WordPress / Elementor
02 / 04

King Tide House

Luxury Accommodation · Norfolk Island

A quieter, more refined digital experience for a premium clifftop property.

The property's setting was its strongest visual asset, so the design needed to let the imagery take the lead. I used restrained typography, generous spacing and a consistent visual hierarchy to give the website a more considered, premium feel.

The design direction put the accommodation and its surroundings at the centre, while keeping essential property information easy to explore.

My work: Web design and content
Created with Pacific Island Marketing
03 / 04

Cascade Garden Apartments

Accommodation · Norfolk Island

Helping travellers move from discovering a property to planning a stay.

Accommodation websites need to inspire visitors while answering practical questions. I focused on balancing destination imagery with useful property information, making it easier to understand the accommodation and what a stay could look like.

The refreshed structure placed greater emphasis on content hierarchy and navigation, creating a clearer journey from browsing to booking consideration.

My work: Web design, UX and content
Created with Pacific Island Marketing
04 / 04

Norfolk Island Travel Co.

Destination Tourism · Norfolk Island

Turning a travel website into a more engaging destination experience.

The challenge was to do more than present holiday information. I wanted the website to communicate what makes Norfolk Island distinctive, using destination-led imagery, storytelling and more intuitive content pathways.

I worked on the homepage experience, content structure and interactive design elements to connect inspiration with practical holiday planning. The aim was to help visitors explore the island and discover a travel experience that suited them.

My work: Web design, UX, content and HTML / CSS
Created with Pacific Island Marketing
Writing & Communications

Words with
a purpose.

Writing across industries and formats, from educational articles and travel storytelling to professional communications.

Residential home exterior 01
Earthwise Canada · Brand Article

A Homeowner's Guide to Energy Efficiency and Comfort

Translating home improvement topics into accessible, practical advice for Canadian homeowners.

Read article ↗
Napier Outdoors blog content 02
Napier Outdoors · 2019

Outdoor & Camping Editorial

Managed the brand's blog for one year, writing and overseeing outdoor lifestyle and product content.

Explore blog ↗
Taj Mahal in Agra, India 03
Two Monkeys Travel Group · Travel

India's Golden Triangle for Beginners

A published destination guide exploring India's landmarks, experiences and travel essentials.

Read article ↗
Professional Communications

Press Releases & Brand Communications

Writing press releases, announcements and professional communications, adapting messaging and tone to different audiences and objectives.

Press Releases Announcements Brand Messaging
Let's Connect

Good ideas start with hello.

Have something in mind? Whether it's a project, an opportunity or simply a conversation, I'd love to hear from you.

Get in touch LinkedIn
Mandy Singh © 2026 Mandy Singh. All rights reserved.