Welcome to the world of Lilja, an Icelandic designer who is on a mission to empower women around the world as well as building up her empire, a lifestyle brand called Gydja Collection that is now launching in the UK.


  • Sigrun Lilja at the age of 24 was determined to launch a brand that stood out from other brands. She wanted to give women a range of accessories and designer perfumes that would give them individuality and strength. Armed with a small budget she soon achieved her goals by launching her brand in 2008. Since then, her perfumes and accessories have become firm favorites with women all over the world, which includes many celebrities that are a fan of her products.The lifestyle brand has become a favorite with celebrities including Nicole Scherzinger. Other celebrities who are fans of the brand also include Emma Watson, star of the Harry Potter films and Eva Longoria to name a few.

When I asked Lilja about what her brand represents she said:

  • All of the products that I design for my brand have the same goal, to give the wearer that extra touch of confidence and empowerment. I always had a big dream even though I was a small girl from an island with rather small number of people. I actually think that is privilege to be born in Iceland and I use the magical energy that my country gives people in all of my products. I guess that is what makes them unique. I mean Gydja has the first volcano and glacier perfumes in the world and when I was creating the perfumes I wanted to give the wearer and opportunity to embrace themselves with the powerful Icelandic energy wherever they are in the world. That´s how my first signature perfume, Eyjafjallajokull came to life that now is a part of my perfume line of three different fragrances and related products such as body lotion and deodorant.Lilja has several project in making with her brand Gydja Collection but at the moment she is preparing for the next product launch that takes place in London of the newest Gydja hit product that is still very much a secret and her next Empower Women retreat in Bali held in October.


When asked about her Empower Women retreats she said: “It’s beautiful for me to see the strength that we women have. We are way stronger than we know. I think we come so far for the last few years that anything is possible for us and that is my mission to show women that they can truly do anything they desire and empower them to follow their dreams, that is what my Empower Women project is all about.”

To learn more about Lilja and her brand visit: www.gydjacollection.com or their facebook here: https://www.facebook.com/GydjaCollection

To follow Lilja´s daily adventures you can add her on snapchat: theworldodgydja and as well as instagram lilja_wild_child!

Be inspired <3

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